McLaren is set for its biggest livery revamp in years, amid mounting suggestions its 2017 Formula 1 car will run in colours that incorporate its iconic orange branding.
The team is embarking on a new era following the departure of its long-time chairman Ron Dennis at the end of last year, with executive director Zak Brown eager to revitalise the Woking-based outfit.
Brown, who became known as F1’s sponsorship and marketing guru, has been clear that McLaren will do things differently from now on – and that is poised to include a new look for its car.
Speaking at last weekend’s Autosport International Show, Brown said the team’s 2017 livery had been signed off by team members – and he dropped a big hint about visual changes.
“We’ve shown it to the guys and girls at McLaren and we’re very excited for our future,” he said.
“We’ve just signed off on the car livery and I think the fans will be excited to find out what the car looks like both technically and visually.”
Further rumours about the livery plans have been fuelled by the team’s use of orange lettering in the tweet that confirmed the date of its 2017 car launch.
The clock is ticking… and the countdown to our 2017 car launch on Friday February 24th begins. pic.twitter.com/5qNSqfVLtw
— McLaren (@McLarenF1) January 16, 2017