The hot dog. Is there anything that is more perfectly associated with baseball than the American classic? For years, going to a ballgame and having a dog has become a rite of passage. Kids taking in their first games will almost assuredly remember having a hot dog as part of the summertime adventure.
So, it may come as a surprise that there has been no “official hot dog” for the great game.
Today, Nathan’s Famous and Major League Baseball have partnered to make Nathan’s Famous the first-ever Official Hot Dog of MLB. That’s right, in game that spans well over 100 years, up until now, there has been no league sponsorship for the hot dogs. It’s something that might make Harry Caray leap up upon hearing the news from the grave to say, “Holy cow!!”
As part of the partnership, Nathan’s will be a supporter of the league’s “PLAY BALL” initiative that works to get kids involved in all forms of baseball and softball.
In celebration of the partnership, Nathan’s and MLB, the iconic hot dog brand will bring its Coney Island-themed mobile unit to Midtown Manhattan today. Former All-Star pitcher and Mets great John Franco will welcome fans and young players to enjoy interactive baseball activities, and give out samples of Nathan’s Famous Premium Beef Hot Dogs.
“This is a monumental day in the long history of Nathan’s Famous,” said Wayne Norbitz, Nathan’s Famous executive board member and former 26-year president. “Baseball is America’s favorite pastime, and a game doesn’t feel complete without enjoying a hot dog as you cheer on your team. Nathan’s Famous is proud to be the Official Hot Dog of Major League Baseball and, just as importantly, proud to support the league’s PLAY BALL initiative for our youth.”