NASCAR fans will soon be able to enjoy the souvenir trailer experience once again.
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Dale Earnhardt Jr. fueled the rumor mill following the Geico 500 on Sunday night when he spilled a nugget on Periscope.
“I heard a rumor that the big souvenir tent was going away, and the trailers were coming back,” Earnhardt said prior to taking off on a turkey hunting trip. “I don’t know if anyone heard about that. That will be pretty cool.”
Two years ago, NASCAR announced a 10-year agreement with Fanatics to take over merchandising for the sport, in an effort to streamline the trackside souvenir experience. While the model featuring a 65,000-square-foot “Trackside Superstore” tent appeared great on paper, the experience left the fans feeling flat. They missed the interaction with the retailers and regular visits by their favorite drivers.