Big Savings for Big Fans at

This is where you can watch the first day of MLB spring training games

Shop 2018 MLB Spring Training Gear

Reuters is reporting that the social network is looking to do a deal with the league that will let it stream one MLB game per week — very similar to Twitter’s arrangement with the NFL to stream Thursday Night Football last season. That experiment proved out the case for social media-as-distributors: the first NFL game to be streamed on Twitter drew more than 2.3 million viewers. Facebook also is in the midst of building a premium video option, so the idea makes all kinds of sense for the company.

Philadelphia Eagles Super Bowl Championship Gear

The deal would bring new fans to the MLB and offer it a way to engage Millennials, who famously eschew traditional live-linear TV for other consumption methods. It would also give it more international exposure; access online would allow folks from baseball-crazed China, for instance, to follow the world’s top league live.

Baseball has been dabbling in digital experiments a bit of late: Sports Illustrated and FOX Sports teamed up last autumn on a live digital baseball pre-game show entitled Live @ The World Series, which aired on location from every game of the Fall Classic. Episodes aired live on the @MLBonFOX Facebook page and were shared across various Fox Sports and Sports Illustrated Facebook channels, reaching a combined audience of 13.5 million users.

Shop 2018 Winter Olympics Team USA Gear


Leave a Reply