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Why the MLB Deal is Huge For Under Armour

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Under Armour has confirmed a 10-year uniform partnership with Major League Baseball, the Baltimore-based athletic gear company’s first-ever deal with a major U.S. professional sports league.

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The deal, which will begin in the 2020 MLB season, gives Under Armour UA 1.33% exclusive rights for a 10-year period to provide MLB teams with all their on-field uniforms, including jerseys that will feature the company’s branding, as well as base layer and game-day outerwear gear, and training apparel for all 30 teams that play in the league.

The deal, which will begin in the 2020 MLB season, gives Under Armour UA 1.33% exclusive rights for a 10-year period to provide all 30 MLB teams with all their on-field uniforms, including jerseys that will feature the company’s branding, as well as base layers, game-day outerwear gear, and training apparel.

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 Meanwhile, licensed sports merchandiser Fanatics has been granted broad consumer product licensing rights to manage and manufacture the Under Armour-Fanatics fan gear. Both are planning to offer some apparel and accessory items to fans before the 2020 season.

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